What is the AVG and why is it important?
The AVG is a European law that governs the protection of personal data. The abbreviation stands for General Data Protection Regulation. Personal data is any data that directly or indirectly says something about a person, such as name, address, e-mail address, phone number, photos, location data, medical data, etc.
What does AVG do?
The AVG gives people more control over their own data and imposes strict requirements on organizations that process personal data. Organizations must be able to demonstrate that they process personal data lawfully, properly and transparently, only for a specified purpose and no more than necessary. They must also secure personal data properly and respect that people have certain rights, such as the right to inspect, correct, delete and object.
Why is the AVG legislation so important?
The AVG is important because it protects and promotes people’s privacy. Privacy is a fundamental right essential for human dignity, personal development and free speech. Moreover, the AVG contributes to confidence in the digital economy and the free flow of data within the European Union.
Since when does the AVG legislation exist?
The AVG has been applicable in all EU member states since May 25, 2018. In the Netherlands, the AVG is elaborated in the General Data Protection Regulation Implementation Act (UAVG). The Personal Data Authority (AP) is the supervisor of compliance with the AVG and the UAVG. The AP can give advice, handle complaints and impose fines for violations.
Which parties need to be mindful of the AVG law?
The AVG applies to all parties that process personal data of customers, staff or other persons from the EU. Personal data is any data that directly or indirectly says something about a person, such as name, address, email address, phone number, photos, location data, medical data, etc.
Virtually all business owners deal with privacy-sensitive information. The law also applies to government entities such as, schools, hospitals, associations and foundations.International companies doing business with the EU must also comply with the AVG.
The size and type of activities/services of your company determine what AVG measures need to be taken.You already have to deal with them by sending out a quotation, invoice or newsletter.Or by keeping track of appointments and contact details of (future) customers and employees.
