The literal meaning of conversion means “to convert” or “to transfer. The term is mainly used in online marketing and stands for converting anonymous visitors to known customers. However, conversion can have different goals: for example, you may focus on getting a customer to place an order; but it can also have a goal of getting unknown visitors to subscribe to your newsletter or register on your site. So conversion in the marketing world is mostly about disclosing the visitor so you can approach them in a more personal way.

Measuring conversion

Measuring conversion is crucial for any business website because it’s important to know how well your site is performing and what improvements can be made. For example, if you have a lot of traffic but few sales, this could indicate problems with usability or content. Conversion rates vary widely between different industries and Web sites. A good conversion rate in one industry may be poor in another. On average, conversion rates range from 1-5%, although some sites can be well above this. There are different types of conversions that can be measured, depending on the goals of your Web site. Some examples include sales, newsletter signups or event registrations. By understanding what your site’s specific goals are, you can make better decisions about design and content to achieve those goals.

How do you calculate conversion?

You do this as follows:

Number of goalsachieved / total number of visitors x 100 percent.

For example, if a clothing store had 10 visitors, 3 of whom bought something, the ratio is 3 / 10 x 100 percent = 30 percent.

Why is conversion important

Conversion is about converting potential customers into actual customers. It is a crucial aspect for any company doing business online because the ultimate goal is always to make a profit from sales. A high conversion rate means that your website visitors are converted into paying customers. This leads to more sales and higher profits for your business. In addition, a low conversion rate may indicate problems within your business or website. For example, you may need to work on the usability of your site, improve product information or even revise your marketing strategies. Measuring and analyzing conversion rates also helps you determine which strategies are working and which are not. By doing this, you can understand what it will take to achieve your business goals and ensure that every investment you make produces results. In short, it is important because it directly affects your profitability as a business owner!

How do you increase conversion?

Calculating your current conversion rate is useful, especially since you can use that insight to try to increase conversions. To do this, take a look at the formatting, navigation, word usage and tone of voice of your website: does it sufficiently match your intended audience? Are you striking the right tone? Can you add certain applications that grab the target audience’s attention even better? The more your answers, services and products match their questions and business challenges, the greater the chances of conversion. User-friendliness of your website also plays an important role when you want to increase conversion. A website where it is easy to fill in your personal information is more likely to have a higher conversion rate. Many visitors quickly drop out if they don’t know something by heart or don’t have something to hand. They also quickly click away if a phone number is requested in addition to an e-mail address. And there are countless more examples of bottlenecks that cause visitors to your site to remain unfamiliar to you. By identifying and eliminating these bottlenecks, you increase your chances of boosting your conversion rate.

Conclusion

Conversion determines how effective your website or online store is in converting visitors to customers and ultimately profitability. By calculating the conversion ratio, you can see exactly how much traffic is needed to reach your goals. Improving the conversion ratio can lead to higher sales, more leads and better ROI. There are many ways you can do this, such as optimizing landing pages, using call-to-actions and A/B testing. By regularly tracking the conversion rate and working to improve it, you will find that your website or online store becomes more and more successful. The most important thing is to always stay focused on what customers want and put their needs first.