More and more organizations are using a colorful suite of IT systems to support the execution of its business processes. For example, a new CRM system comes along or a marketing software tool that also generates valuable new data. You want to expand your sales activities by linking your webshop to Bol.com or Amazon. To keep up with all the changes, it is important to always have the right data available in the right place. But how do you ensure that you integrate all the data with each other?